Killing the ad injection industry, slowly, but effectively.
According to the Google online security team, the battle against ad injectors is happening, full throttle.
After receiving more than 300K complaints about ad injectors, in 2015 only, they are taking this very seriously.
Also, it’s clear that these ad hijackers are taking a big chunk of the advertising pie, which means less revenue for Google itself.
In their latest blog post, they explain why ad injectors are considered as malware, and what they are doing to stop this industry from ruining the user browsing experience.
We’re writing about this issue in the Extension Zone blog, as many of these malware are being hosted inside, or promoted by popular browser extensions, that are trying to make money at the expense of their users’ browser resources.
As Google described it, “unwanted ad injectors are programs that insert new ads, or replace existing ones, in the pages users visit while browsing the web. Unwanted ad injectors aren’t part of a healthy ads ecosystem. They’re part of an environment where bad practices hurt users, advertisers, and publishers alike“.
Actually, the only entity that isn’t affected and infected from this bad monetization “solution”, is the creator of the malware.
Now Google is trying to stop this digital plague, by adding a new soldier in the war- DoubleClick Ad Exchange, Google’s huge exchange network.
“Earlier this quarter, we launched an automated filter on DoubleClick Bid Manager to prevent advertisers from buying injected ads across the web. This new system detects ad injection and proactively creates a blacklist that prevents our systems from bidding on injected inventory. Advertisers and agencies using our platforms are already protected. No adjustments are needed. No settings to change.
We currently blacklist 1.4% of the inventory accessed by DoubleClick Bid Manager across exchanges. However, we’ve found this percentage varies widely by provider.”
There’s a lot more to do for making this problem disappear, but something is happening…
We encourage every extension user to report an extension, if it suspected of using ad injector technology.
And for you, dear extension developers, karma is a bitch – Give your users real value and find legit ways to earn money.
We know it’s hard to monetize extensions (as developers too), but it’s harder to gain user loyalty again, if you tried to fu#$ them when they had it.
What do you think? Let us know in the comments below!